Hello, I'm Kirsty; I help businesses grow through proactive, creative, insightful marketing which develops awareness, trust and leads.

Peacock Digital Marketing Kirsty Nelms

Who?

Peacock Digital Marketing is a boutique creative marketing agency based in Staffordshire. It was founded in July 2020 by marketing machine, senior journalist, graphic designer and cat enthusiast Kirsty Nelms. We are passionate about what we do, and we’re trusted by our clients. Our responsive, knowledgeable, proactive approach sets us apart from the competition.

What?

We help businesses grow through proactive, creative, insightful marketing which develops awareness, trust and leads. Peacocks demand to be seen and heard, because they deserve to be. When businesses are not getting the attention they deserve and they need an agency they can trust, that’s where Peacock Digital Marketing struts its stuff. We offer website design, WordPress development, copywriting and PR, digital marketing and a whole lot more

Why?

We aim to save clients from cowboy marketers by sharing our knowledge and raising awareness of what excellent marketing looks like. We take a more human-centred approach to marketing through carefully crafted storytelling and design. We do this by building marketing strategies around the client’s business and their customers.

Peacock Digital Marketing - My values

Trustworthy

We are always honest with clients and keep them updated. We explain things clearly, are upfront about costs and we manage expectations. Peacock Digital Marketing is a business people know, like and trust.

Proactive

We run proactive campaigns and are constantly learning new skills to provide added value to clients. We learn about our clients’ services and products, to become another member of the team. We are agile, responsive and able to adapt quickly. Kirsty takes CPD training with the CIPR to stay up to date.

Compassionate

Stories are about people and humanity and the thing that makes us human is compassion. To sympathise and understand is to know your audience. We are perceptive and kind.

Creative

We understand that good design captures attention and is what sets us apart from the crowd. We always seek out creative solutions to problems.

What we're not

Before explaining my process, let me be completely honest with you.  I am not: 

Large

If the outbreak of COVID-19 and the great loo roll shortage of 2020 taught us anything it’s that A) we’re obsessed with banana loaf, and B) many businesses can function very well, perhaps even more efficiently, without an office. Digital communication is what we do.

If you are looking for a large agency with an expensive building and one of those pretentious chairs that looks like a balloon animal, we’re afraid you’re barking up the wrong tree. We don’t have a bricks and mortar office, which allows us to offer competitive quotes and invest in the things that matter.

PDM is not a good fit if you have a very large business with an expansive marketing budget which requires a dedicated team to run 24/7.

Quiet

Some agencies will just ‘get on with it’ quietly in the background. Peacock Digital Marketing does not fade into the background – it’s just not our style. We want you to know we’re getting on with ‘it’, know exactly what ‘it’ is and where you are seeing a return on your investment. We get to know your customers, products and services to make sure we can answer those all-important questions before they need to be asked. 

No one buys anything without researching it first, which is why written, searchable content is so vital to any marketing campaign. In journalism they say it’s important to know a little about a lot, so you know what questions to ask in order to deliver the right information to readers. By learning about your business we know we’re asking the right questions and we can capture your audience’s attention, so our proactive approach means you’ll be hearing from us a lot.

My process

So what happens when you work with me?

Marketing & brand diagnostic

I start the process after you’ve contacted me by taking a look at what you’ve currently got. I examine your branding, website and digital content, media coverage and social media channels.

First meeting and project brief

I work with you to identify your business goals, overall mission, target audiences and USPs. I then use this information to develop personas which represent your ideal clients.

In-depth Research

After gathering all the information I need, I crank it up a notch with more in-depth research of your industry, products and target market.

Developing a marketing strategy

I develop a marketing strategy using key messages and product focuses, creating content which meets the needs of your target audience and answers their questions so they can make informed buying decisions.

Getting results

I track leads, not just likes or clicks, and make adjustments where needed. I compile a free monthly report in plain English, so you can clearly see the return on your marketing investment. I also bring new ideas to the table, and take a proactive approach.

My process

So what happens when you work with me?

Marketing & brand diagnostic

I start the process after you’ve contacted me by taking a look at what you’ve currently got. I examine your branding, website and digital content, media coverage and social media channels.

First meeting and project brief

I work with you to identify your business goals, overall mission, target audiences and USPs. I then use this information to develop personas which represent your ideal clients.

In-depth Research

After gathering all the information I need, I crank it up a notch with more in-depth research of your industry, products and target market.

Developing a marketing strategy

I develop a marketing strategy using key messages and product focuses, creating content which meets the needs of your target audience and answers their questions so they can make informed buying decisions.

Getting results

I track leads, not just likes or clicks, and make adjustments where needed. I compile a free monthly report in plain English, so you can clearly see the return on your marketing investment. I also bring new ideas to the table, and take a proactive approach.

Your questions, answered.

It’s great to ask questions. The more you ask, the more you learn.

I’ve always loved to learn and I’ll never stop learning. This means that over the years I’ve been able to develop skills in a range of disciplines that are actually all interlinked. I am just as comfortable drawing illustrations and writing articles as I am managing a social media marketing campaign or developing a website. It’s unusual, it’s weird, but it’s not impossible; especially if you have passion, determination and ambition – and I have those in spades.

This really depends on your business, your budget, your industry, the project, the timescale, your target audience etc. The general advice is that you should spend around 5-12% of your revenue on marketing, depending on the size of your company and how long it has been established. By marketing budget, I mean everything you spend on regular marketing. This includes press releases, SEO, agency fees and social media advertising spend for example. It excludes occasional marketing projects such as branding, brochures and website development, as these are not things you do every year. If the average turnover of the UK’s micro businesses (less than 10 employees or under £2 million turnover) is £286,879, then the average marketing budget is between £14,343 and £34,425.

I use Google Analytics to track interactions with your website content, as well as social media analytics and UTM parameters. This allows me to identify what adverts, blog articles or web pages are effective and which ones need improvement. I can also identify which assets have led to customers filling in a contact form, calling you or making a purchase, down to the date and time these actions occurred. By relaying that information back to your sales team, we can work out an accurate ROI.

Yes, I do. Sometimes companies want to do their own marketing, but their staff need some training to get them on the right track. This can be a good option if you’re not quite ready to invest in external marketing, and you have a few members of staff who have the time to manage your marketing on top of their usual roles and responsibilities. Depending on your location, I will either travel to you, or host an online workshop. Fill in the contact form for more information.

I’ve always loved to learn and I’ll never stop learning. This means that over the years I’ve been able to develop skills in a range of disciplines that are actually all interlinked. I am just as comfortable drawing illustrations and writing articles as I am managing a social media marketing campaign or developing a website. It’s unusual, it’s weird, but it’s not impossible; especially if you have passion, determination and ambition – and I have those in spades.

This really depends on your business, your budget, your industry, the project, the timescale, your target audience etc. The general advice is that you should spend around 5-12% of your revenue on marketing, depending on the size of your company and how long it has been established. By marketing budget, I mean everything you spend on regular marketing. This includes press releases, SEO, agency fees and social media advertising spend for example. It excludes occasional marketing projects such as branding, brochures and website development, as these are not things you do every year. If the average turnover of the UK’s micro businesses (less than 10 employees or under £2 million turnover) is £286,879, then the average marketing budget is between £14,343 and £34,425.

I use Google Analytics to track interactions with your website content, as well as social media analytics and UTM parameters. This allows me to identify what adverts, blog articles or web pages are effective and which ones need improvement. I can also identify which assets have led to customers filling in a contact form, calling you or making a purchase, down to the date and time these actions occurred. By relaying that information back to your sales team, we can work out an accurate ROI.

Yes, I do. Sometimes companies want to do their own marketing, but their staff need some training to get them on the right track. This can be a good option if you’re not quite ready to invest in external marketing, and you have a few members of staff who have the time to manage your marketing on top of their usual roles and responsibilities. Depending on your location, I will either travel to you, or host an online workshop. Fill in the contact form for more information.

Peacock Digital Marketing