Rebranding Altezza People UK
Altezza People UK offers effective, fun leadership coaching through experiential learning with horses. The company’s founder, Julia, works with a diverse range of business types including tech, law, distribution, HR, and pharma.
Altezza came to Peacock Digital Marketing with a website and brand which desperately needed updating to reflect an exciting new direction.
The business was preparing to launch horse-led workshops, which provide a powerful, game-changing development experience for corporates, teams and individuals.
Julia, the owner, wanted the new branding to reflect the fact that equine assisted learning is about a mutual, balanced relationship and bond between human and horse. It is not a form of therapy, but a technique developed to help teams improve their communication skills beyond that of just speech.
Julia was also clear that in developing the imagery in the logo, she did not want anything showing ‘horse hugging’, arms around the neck, and none with the horse raising its head. The wider brand lifecycle was also to be considered, as the business is to be a legacy for Julia to pass on to her daughter, who also works with the horses.
The line drawing which forms the graphic element in the logo was drawn from a picture of Julia’s daughter and her horse. Both are looking forward towards a future of possibilities, and both are equal. The design can also be used on wider branding and embroidered onto clothing as the business grows! The colour palette combines a sense of fun with a level of professionalism expected by corporates.
Julia is over the moon with her new website. She said: “I built my first website myself and learned loads in the process. But it wasn’t built to capture new business, and it was not SEO friendly.
“I now have something that I can be proud of and FEELS right.
“PDM fully understood what I wanted; this is down to the level of detail Kirsty invests up front to really understand your business. I love her style of writing and she has become an integral part of my team.
“This spend is as essential to my business as hay for the horses! We will be measuring the ROI as a result of this new launch, but I strongly recommend Kirsty to anyone who needs to generate business the digital way!”
Julia was so impressed by Peacock Digital Marketing’s branded proposals, that she requested we create an editable proposal document for her business! This was created in PowerPoint, so Julia could easily edit it for various client pitches, or add more information if required.
Peacock Digital Marketing also created a business card, so Julia had everything she needed to launch.
Get Out There!
For under £3,000
This package has everything you need to get out there with a fresh new look, professional website and a pitch document or mini brochure that will knock their socks off! It is ideal for a new business venture or for an existing business which needs to pivot in response to market changes and re-position its offering and brand.