Cosmetics brand concept
Inspired by the cosmetics brand Soap & Glory, I created this concept to appeal to the female alternative cosmetics market. I created branding and a hand cream product example. The designs were based on the resurgence of Retrofuturism and feature Atomic Age patterns.
Creating a cosmetics brand with a vintage twist
I based the lettering used in the logo on the vintage style of the signage you would see often used at bowling alleys, drive ins and motels during the 1950s.
I used a soft, feminine colour palette and created repeat patterns to support the brand. I also wanted to use a vintage-style image and I opted for a vector illustration.
Many brands are using hand drawn illustrations at the moment because they bring a more bespoke, human look to design, helping to establish a sense of trust. Look at many of the websites of large brands currently and you will find a combination of illustrations with digital shapes and graphics, illustrations with real photography or photography and graphics.
Looking for inspiration...
Putting it all together...
The patterns and illustration can be used in packaging and to add interest to the website design and print elements such as business cards and letterheads.
I also created some social media adverts, as well as a print advert, which could be used in a magazine. All of these elements give you a good sense of why branding is about more than just a logo – it should be applied to everything your business puts out there.
Seeing it on a product
I wanted to really get a sense of what the brand would look like on the final product, so I rendered some 3D mock ups showing the hand cream in two different scents.
Applying the branding to a website page
Finally, I created a homepage design, which demonstrates how colour palettes can be used to separate sections and how important branding is when designing your business website.
Get Out There!
For under £3,000
This package has everything you need to get out there with a fresh new look, professional website and a pitch document or mini brochure that will knock their socks off! It is ideal for a new business venture or for an existing business which needs to pivot in response to market changes and re-position its offering and brand.