Award-winning digital marketing agency in Staffordshire

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Peacock Digital Marketing is an award-winning digital marketing agency in Staffordshire. We have a proven track record of helping businesses in Staffordshire to strut their stuff online, and we offer a comprehensive range of digital marketing services tailored to the needs of your business.

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Here you can find some introductory information about how digital marketing can help your business. If you read this page and you still have questions, we would love to hear them! Please contact us with any queries that you think would benefit other business owners when reading this page.

Table of Contents

What is digital marketing?

Let’s start with the basics, because let’s be honest it can all feel a little overwhelming. Digital marketing includes a wide range of strategies and techniques aimed at promoting products or services through digital channels. This includes creating engaging content, designing and optimising websites for search engines, managing social media and digital advertising campaigns, and analysing data to make informed decisions. It’s all connected.

For example, say you plan an effective Facebook advertising campaign which drives loads of traffic to your website; that’s great, but it’s not the whole story. What do you want people to do when they get to your website? Have you researched your target audience and tested your sales journey? Or do they get to the landing page (or maybe just your home page) and leave almost immediately? How do you even know what they do when they get there? Geez, there’s a lot to think of! 

Digital marketing agency Staffordshire

Do you need a digital marketing agency?

When your business started you were probably doing everything, including the marketing, as best as you could. But marketing isn’t your job – and that’s OK! Here are a few of the issues business owners typically run into…

Lack of expertise: Digital marketing encompasses various disciplines such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content creation, and email marketing. Trying to manage all that when marketing is not ‘what you do’ would be like trying to bake a soufflé without knowing the difference between a whisk and a spatula. Digital marketing is a complex recipe, and without the right ingredients, things might fall flat!

Time constraints: Running a business requires significant time and effort. Trying to juggle digital marketing on top of daily operations can be overwhelming, and you probably don’t have the time to devote to marketing efforts. This can result in inconsistent or neglected marketing campaigns.

Staying up-to-date with trends: Keeping up with digital marketing trends is like trying to follow a TV show, and coming back to it following a break away only to discover that a new character called “Algorithm” has been introduced and now there are robots. Everything’s changed. Keeping up with these changes requires ongoing learning and adaptation.

Targeting the right audience: Identifying and reaching who you actually want to sell to is crucial for digital marketing success. Without a clear understanding of your target market, you may struggle to create relevant and compelling content, select appropriate advertising channels, and engage with potential customers effectively. You may even find that the leads you’re getting aren’t even the leads you want!

Measurement and analysis: What’s the definition of insanity again? If you’re not in control of your marketing analytics, reviewing your strategies and making improvements, you’re probably going to continue to get mediocre results. Things won’t improve.

Brand consistency: Here at Peacock Digital Marketing, we value creativity and we help businesses to strut their stuff. Ever seen an orange peacock? Nope. While maintaining a consistent brand image across various digital channels is essential for establishing recognition, it’s also summed up nicely by Simon Middleton, The Brand Guru in this quote: “Your brand is everything that your customers and prospective customers think, feel, say, hear, read, watch, imagine, suspect and hope about your product, service or organisation.” So, probably worth getting that bit right then.

If any of these issues sound familiar, it’s worth a chat to see if we could work together.  

Cost-effectiveness

Hiring an in-house marketing team can be expensive, especially for small and medium-sized businesses. On the other hand, outsourcing digital marketing to an agency provides a cost-effective solution, as you can use as many services as you need.

Time savings

Time savings: Managing digital marketing campaigns requires time and effort. By partnering with an agency, businesses can focus on their core operations while leaving the marketing responsibilities in the hands of professionals.

Expertise and experience

Expertise and experience: A digital marketing agency generally specialises in various aspects of digital marketing. This can include anything from SEO to social media strategy. Clients like working with Peacock Digital Marketing because they have a one-stop-shop for all their marketing needs. For example, you can get the marketing strategy, project management, planning, research, copywriting, graphic design, landing pages, ad set up, monitoring and reporting all from one place. You don’t need to outsource the copywriting to one person, the graphic design to another and go back and forth!

Access to advanced tools

Digital marketing agencies have access to a wide range of software tools that can enhance campaign effectiveness and provide valuable insights. These tools help in keyword research, competitor analysis, performance tracking, social media schedule planning and more. They can be extremely pricey if you are having to pay a single licence to use each one yourself, plus you would need to fund training on how to use them. To find out why our clients love working with Peacock Digital Marketing, get to know us here.

What can a digital marketing agency do for your business?

You may be preparing to dip your toe into the exciting world of digital marketing for the first time, you may have tried doing some things yourself with varying success or perhaps you have a marketing graduate who has been doing their best to get things going. Why work with a digital marketing agency?

Kirsty Nelms, Director of Peacock Digital Marketing Digital marketing agency Staffordshire

Is Peacock Digital Marketing the right digital marketing agency for your business?

PDM might not be the best fit if:

Digital marketing agency Staffordshire

Conclusion

If you fancy taking your marketing to the next level with an award-winning digital marketing agency in Staffordshire, book a complimentary introduction on 01782 228068 or contact us here.

FAQs

If you’re looking for an agency that just gets on with ‘it’ in the background, Peacock Digital Marketing is not the right digital marketing agency for you. With marketing, you get back what you put in, so we would advise you set aside around one hour per week to work with us on the regular. This includes time to source and send the right information, Teams calls to get progress updates, and of course time to review your monthly marketing report and address any action points.

The cost of hiring a digital marketing agency can vary depending on the scope and complexity of your business’ needs. Our regular marketing services cost anything from £600 to £2.5k + VAT per month excluding digital ad spend (what you pay directly to the platform, such as Google).

Yes, a digital marketing agency can assist in building and enhancing your brand’s online presence – however, not all specialise in full brand development. For example, some agencies may build you a website and just ‘throw in’ some ‘branding’, which could consist of a logo using stock elements (which can’t be trademarked, so what’s the point?) It’s best to ask the agency if they offer full brand services and what sort of thing that includes, such as research into your target audience and services, brand guidelines, multiple versions of your logo in different file formats (including scalable vectors – if they only provide JPEGs, run, run fast.)

How long would you reasonably think it would take for something to be tested, measured and improved? That’s basically the secret to effective marketing. The time it takes to see results can vary based on factors like your industry, competition, average conversation time, and the strategies implemented. It’s important to have realistic expectations and work closely with the agency to track progress. Many agencies will offer a regular marketing contract term of a minimum of 6 months.

Key metrics such as website traffic, conversion rates, and social media engagement can be used to measure the success of your digital marketing campaigns, depending upon the campaign objective. Working with the agency, you can set specific goals and track progress accordingly. Agencies also have the knowledge and experience to ensure tracking pixels are installed correctly, making it easier to track leads and measure campaign effectiveness.

Yes, I do. Sometimes companies want to do their own marketing, but their staff need some training to get them on the right track. This can be a good option if you’re not quite ready to invest in external marketing, and you have a few members of staff who have the time to manage your marketing on top of their usual roles and responsibilities. Depending on your location, I will either travel to you, or host an online workshop. Fill in the contact form for more information.

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