Increase website traffic: 7 effective strategies to boost your business

If you’re a business owner, you might already have a website that you’ve poured your heart, soul, and maybe even a few tears into! By this point, you may have realised that it’s not enough to have a website, you need to actively use several marketing channels and techniques to increase website traffic.

It’s worth the effort, as more traffic to your website can lead to higher engagement, higher rankings in Search Engine Results Pages (SERPs), and increased conversions and leads.

Your inbox is likely full of spammy cold outreach emails about increasing traffic to your website through SEO (Search Engine Optimisation), with no hint or explanation as to what that might include and false promises to get you to ‘number one on Google’. Perhaps you’ve been encouraged to purchase links back to your website, or maybe you’ve invested countless hours trying to write your own content to drive traffic, with little to show for it?

Today we’re going to get things moving in the right direction by looking at 7 proven ways to increase website traffic.

Table of Contents

1 – Start with keyword research based on customer queries

 

The first place you need to start is with some keyword research. Remember, keyword research isn’t just about finding keywords; it’s about finding the right ones. Firstly, it’s worth noting that a keyword can be a few words.

Think of what phrases your customers might enter into a search engine to discover your products and services. Write those down on a list (an Excel spreadsheet might help). You can also keep this sheet to record commonly asked questions from customers and use those to inform your website content. This isn’t a new concept, and we’d recommend the book They Ask, You Answer by Marcus Sheridan for more tips on writing for your customers and SEO, but this approach is becoming more important thanks to Google E-E-A-T.

Once you have your list, try entering those keywords into tools like Google Keyword Planner (this is located in Google Ads and you don’t need to run ads to access it, but you do need to have an account), answerthepublic.com, or paid SEO tools like Semrush or SERanking. This will unearth more keywords to consider, and you should sort them by monthly search volumes and consider relevance to your business. It might be that a query is not searched as much, but is highly relevant to what you do, in which case, this should be added to the list of which ones you want to target.

Other great tools include GA4 (Google Analytics) and Google Search Console, so it’s important to get these connected to your website so you can access data on which keywords your site is ranking for, and how many organic clicks through to your pages you get from search results. You will likely need to ask your web developer to set these up for you.

If that sounds like a lot of effort, it’s because it is, but a blog increases your chances of ranking higher in search by 434% so it’s definitely worth investing in, be that your own time and effort, or working with an agency which offers SEO copywriting services.

Increase website traffic tips

2 – Plan your content strategy

 

Now that you know what people are searching for, you should plan how you can best deliver that information to potential customers. One way is by regularly writing and publishing high-quality, informative, and authoritative blog posts.

Consider evergreen content as part of your strategy. Evergreen content is when you write about a subject that you know people will always be searching for, no matter the time of year or what happens to be trending. It will be on a subject that is integral to what you do, and you might write other articles which lead off that and go into more detail.

Another technique might be to create infographics and video content which explain complex topics or processes. Having an excellent video near the top of your blog article can also help you to draw in more website traffic.

3 – Run a technical SEO audit of your site

 

Technical SEO, such as ensuring your website has a clean URL structure, fast loading times, and is mobile-friendly, is just as important as on-page SEO, such as optimising title tags, meta descriptions, and writing content with a keyword strategy in mind.

If that sounds daunting, you might want to read our guide on how to do a quick, easy SEO audit.

4 – Increase website traffic by improving your site’s backlink profile

 

You will likely have read a number of articles telling you about how important keywords are to increase website traffic, but there are so many other factors at play. Let’s talk about domain authority or domain trust of a website. The higher domain trust a website is deemed to have by search engines, the more ‘legitimate’ it is considered as a credible source of information. Which website are you more likely to trust: one which has a few links from big news publications, or one which has loads of links from a spammy link farm? It’s not quantity of links, but the quality that matters.

Securing links from websites with a high domain trust, such as local authority websites, Chamber of Commerce, education websites, government websites, or websites with high domain trust, will increase the domain trust of your website. This is a ranking factor.

Use SEO software to establish the domain trust of competitor websites and check their backlinks. What sites are giving them quality links from high domain trust websites, and can you reach out to those websites and request a link to your site, or could you use a similar approach in terms of digital PR?

5 – Optimise for local SEO

 

When people search for local services, Google’s algorithm will prioritise local results. Prominence is also a factor, and Google will use listing websites, backlinks, social media presence, and blogs to determine how well known a business is.

Reviews are also important, and the more positive Google reviews a company has, the higher it will appear in local search results. The position of the website in organic standard results also has an impact, so it’s important to try to rank for relevant keywords across the board.

Keep your Google My Business listing up to date, use it to promote offers and get reviews. Ensure your NAP (Name, Address, Phone) is consistent across everything online (another credibility boost), and consider listing your business in a few free business directories, as long as they are of a good quality. See more directories in the UK.

6 – Post quality social media content regularly

 

It can be hard to keep up with social media and post on a regular basis. You could set aside some time at the start or end of each month to plan and schedule all your social media content using content pillars. For more ideas on what to post on social media, you could grab your copy of our Business Owner’s Marketing Planner by signing up to our monthly newsletter.

For social media scheduling software, you can use the content planner in Meta Creator studio for free This lets you schedule posts for Instagram and Facebook. Please note that Meta LOVES to change the interface regularly, so here is a video to help you find it, though it may have changed since the publication of this article! The Instagram account will need to be a business account and it will need to be connected to the Facebook page.

Other post scheduling software options which usually require a paid subscription include things like Hootsuite, Loomly (which we use) and Buffer (which we’ve also used in the past). These tools allow you to schedule content across multiple platforms.

Aside from raising brand awareness over time and making it easier for your customers to contact you, social media can increase website traffic too. Why not lift key statistics, facts and quotes from your blog content, and create several different posts based on that, directing people to read the blog for more?

Don’t worry about being on all the social platforms, just pick two which are most appropriate for your business and target audience. For example, if you offer business software, then LinkedIn and Twitter would be good choices, and if you’re in interior designer, then Instagram and Pinterest might be your best bet.

7 – Explore digital advertising to drive more traffic to your website

 

Some platforms, like Meta (Facebook and Instagram) are easier to advertise on than others, such as Google Ads. Bear in mind at all times that since we don’t pay to use these products, we are the products. Ad providers are businesses at the end of the day, and the whole purpose of their layout, process and sometimes annoying sales calls, is to get you to spend more money with their platform over a competitor’s platform.

With that said, these forms of digital advertising will definitely help you to increase website traffic, but you will need to pay for the privilege. Depending on the country you are targeting, you will have a variety of ad targeting options, such as gender, interests, what someone might be in the market to buy, their level of education, whether they are using the latest technology, and more. It is absolutely vital that you link your website up with these platforms, so you can gather information to improve your ad campaigns. Google Tag Manager is generally considered to be the easiest way to do this, but ask your web developer to help.

It’s very easy to spend a lot of money on digital advertising and not see much return on your investment if you don’t know what you’re doing. Unless you have your own qualified internal marketing team, you would be better off outsourcing this bit of your strategy to a professional digital marketing agency who can develop a strategy, test and optimise your ads accordingly.

Conclusion

 

As you can see, if you want to increase website traffic, there are a few strategies and tools you can use, and it is a process which requires technique and time. Even if you focus on a couple of the above methods per quarter, you will begin to see noticeable increases in your website traffic.

About the author

Kirsty Nelms is the Director of Staffordshire-based creative marketing agency, Peacock Digital Marketing. She grows businesses through proactive, creative, insightful marketing – helping brands to strut their stuff 🦚.

She holds a first-class honours degree in Journalism and Editorial Design, has six years of experience as a qualified senior journalist, seven years of experience working at senior level in marketing, holds a Postgraduate Diploma in Digital Marketing from the Digital Marketing Institute, and a number of other advanced-level SEO qualifications.

Connect with her on LinkedIn, sign up for Peacock Digital Marketing’s email newsletter for free marketing tips and goodies, or follow her blog.

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