Web Design Staffordshire
Peacock Digital Marketing is an award-winning, five-star rated web design agency in Staffordshire. We have a proven track record of helping businesses to strut their stuff online. Whether you’re looking for a website refresh to better reflect your business, or a new website entirely, we can help.
Here you can find some introductory information about how our Staffordshire web design agency can help your business. If you read this page and you still have questions, we would love to hear them! Please contact us with any queries that you think would benefit other business owners when reading this page.
What do most Staffordshire businesses want from their website design?
As with marketing in general, most business owners will tell you their number one goal is to attract more leads. Your website should not only act as your virtual shopfront, but it should work to ensure those leads are of the right quality and customer profile for your business. Once you are attracting the right sort of visitors, it’s important that your website is designed in such a way that those visitors move to the next stage of the customer journey.
Your website is one of the most powerful tools you have in supporting your business’s growth and success. It’s definitely worth making sure it’s done right!
Do you need a new website or a website redesign?
Some classic scenarios we see here at Peacock Digital Marketing are either a small business which has been ‘making do’ with a hastily assembled website which is not fit for purpose, or an established company which feels its current website no longer reflects the business in its current form. A lot has probably changed since the last time you built or refreshed your website. Here are a few issues business owners will typically experience…
Outdated design: Unless you’re purposefully going for a retro feel, chances are that your website looks a little old-fashioned or doesn’t align with current design trends. This might give visitors a negative impression of your business’ credibility and it’s likely time for something which looks much more professional.
Slow loading speed: If waiting for your website to load feels a lot like watching a sloth on a coffee break, imagine how your customers feel! Slow-loading pages can lead to higher bounce rates (that’s visitors coming to the page and immediately leaving) and frustrated potential customers who are just trying to find out more about your products or services. If the website takes too long to load, it could be a number of reasons, such as poor website hosting or too many large files.
Non-responsive design: Think of all the screen sizes we interact with day-to-day; from phones to laptops and TV screens, there’s a lot to cover. A website that doesn’t adapt well to different screen sizes can result in a poor user experience.
Low conversion rates: Do you find that while you seem to be attracting visitors to your website, they are not hanging around and they are certainly not completing ‘conversion actions’, such as filling in a contact form or making a purchase. If the website isn’t effectively converting visitors into customers or leads, it might be due to issues with the design, messaging, or calls-to-action (marketer’s call these CTAs).
Decreased search engine rankings and low traffic: Most business owners we speak to generally don’t know how to monitor relevant keyword rankings, let alone identify the right keywords in the first place. That’s not your job. You might, however, be using Google Analytics 4 so get some basic statistics on the traffic to your site, and if you’ve been struggling to be seen in search engine results pages (SERPs) it’s definitely time to give your site some TLC.
Competitor advantage: There’s nothing wrong with a little competition, but we don’t want to lag behind other leaders in our industry. If competitors’ websites have superior features, design, or content, it could put your business at a disadvantage.
Customer feedback: Pay attention to user feedback and comments. If visitors frequently mention issues with navigation, design or generally not being able to find what they’re looking for, it’s a clear indicator that changes are needed. A fantastic tip that you can try right now is writing down a list of ten frequently asked questions and checking if your website is able to answer them for your customers. If it doesn’t, it’s time for a content update!
Things to watch out for when choosing a web design company
There are so many amazing web design companies in Staffordshire, but wherever you are considering finding your web design partner, there are a few things to be aware of…
Is Peacock Digital Marketing the right web design agency for your business?
We work with owner-managed businesses who generally have between 5 to 30 staff, and want to take their marketing to the next level. We also work with Staffordshire start-up businesses who have a starting budget of at least £1,500 for a small, professional company website.
You don’t have to be based in Staffordshire to use our web design services, but if you would like to have the option of meeting face-to-face now and again, it would help if you were within the county.
Web design Staffordshire
If you fancy taking your website to the next level with an award-winning digital marketing agency, book a complimentary introduction on 01782 228068 or contact us here.
UI design focuses on the visual elements and layouts that users interact with, including buttons, forms, and navigation menus. UX design encompasses the entire user journey, ensuring that interactions are seamless, intuitive, and meet user needs. Find more information here.
The cost of website design varies widely depending on factors such as features, e-commerce integration, customisation, number of pages, whether SEO copywriting is included, and the expertise of the website designer or design agency. A smaller business website might set you back anything from £1,000 up depending upon the amount of content. A larger business website would require thousands of pounds of investment. When getting a quote, always be sure to ask about website hosting and maintenance costs too.
Branding in website design involves incorporating a consistent visual identity, including logos, colour schemes, and fonts, that reflect the essence and values of a business. It helps create a cohesive and recognisable brand presence online. If you are considering working with Peacock Digital Marketing and you don’t have branding in place, this would be the first conversation. It would be very difficult to design a professional business website without knowing what that business should look like.
Do you have someone available at your company who could be a main point of contact for the website designer or agency? How fast can they get information together? Do you already have your site map and content written for each page of your website? These are all factors which can effect the time it takes to design a website. Simple websites can be designed in a few weeks, while more complex projects might take several months.
Web design involves the visual and user experience aspects of a website, such as layout, colours, typography, graphics and user journey. Web development focuses on the technical implementation of the design, including coding, scripting, and server-side functionalities. You will often find that many website developers are not website designers, and many website designers might not be versed in different kinds of coding and other aspects of development.
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