Web Design Staffordshire

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Peacock Digital Marketing is an award-winning, five-star rated web design agency in Staffordshire. We have a proven track record of helping businesses to strut their stuff online. Whether you’re looking for a website refresh to better reflect your business, or a new website entirely, we can help.

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Here you can find some introductory information about how our Staffordshire web design agency can help your business. If you read this page and you still have questions, we would love to hear them! Please contact us with any queries that you think would benefit other business owners when reading this page.

Table of Contents

What do most Staffordshire businesses want from their website design?

As with marketing in general, most business owners will tell you their number one goal is to attract more leads. Your website should not only act as your virtual shopfront, but it should work to ensure those leads are of the right quality and customer profile for your business. Once you are attracting the right sort of visitors, it’s important that your website is designed in such a way that those visitors move to the next stage of the customer journey.

Your website is one of the most powerful tools you have in supporting your business’s growth and success. It’s definitely worth making sure it’s done right!

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Do you need a new website or a website redesign?

Some classic scenarios we see here at Peacock Digital Marketing are either a small business which has been ‘making do’ with a hastily assembled website which is not fit for purpose, or an established company which feels its current website no longer reflects the business in its current form. A lot has probably changed since the last time you built or refreshed your website. Here are a few issues business owners will typically experience…

Outdated design: Unless you’re purposefully going for a retro feel, chances are that your website looks a little old-fashioned or doesn’t align with current design trends. This might give visitors a negative impression of your business’ credibility and it’s likely time for something which looks much more professional.

Slow loading speed: If waiting for your website to load feels a lot like watching a sloth on a coffee break, imagine how your customers feel! Slow-loading pages can lead to higher bounce rates (that’s visitors coming to the page and immediately leaving) and frustrated potential customers who are just trying to find out more about your products or services. If the website takes too long to load, it could be a number of reasons, such as poor website hosting or too many large files.

Non-responsive design: Think of all the screen sizes we interact with day-to-day; from phones to laptops and TV screens, there’s a lot to cover. A website that doesn’t adapt well to different screen sizes can result in a poor user experience.

Low conversion rates: Do you find that while you seem to be attracting visitors to your website, they are not hanging around and they are certainly not completing ‘conversion actions’, such as filling in a contact form or making a purchase. If the website isn’t effectively converting visitors into customers or leads, it might be due to issues with the design, messaging, or calls-to-action (marketer’s call these CTAs).

Decreased search engine rankings and low traffic: Most business owners we speak to generally don’t know how to monitor relevant keyword rankings, let alone identify the right keywords in the first place. That’s not your job. You might, however, be using Google Analytics 4 so get some basic statistics on the traffic to your site, and if you’ve been struggling to be seen in search engine results pages (SERPs) it’s definitely time to give your site some TLC.

Competitor advantage: There’s nothing wrong with a little competition, but we don’t want to lag behind other leaders in our industry. If competitors’ websites have superior features, design, or content, it could put your business at a disadvantage. 

Customer feedback: Pay attention to user feedback and comments. If visitors frequently mention issues with navigation, design or generally not being able to find what they’re looking for, it’s a clear indicator that changes are needed. A fantastic tip that you can try right now is writing down a list of ten frequently asked questions and checking if your website is able to answer them for your customers. If it doesn’t, it’s time for a content update!

Things to watch out for when choosing a web design company

There are so many amazing web design companies in Staffordshire, but wherever you are considering finding your web design partner, there are a few things to be aware of…

Be aware of security risks

It’s highly important that you ensure you have a regular maintenance service in place. Usually, you’ll buy your domain and pay for website hosting, but you have to pay a bit more for website maintenance. This means that someone will regularly go into your website and ensure all the theme files and plugins are all up to date. I once worked with a Staffordshire client who had used a cheap website development company and their website was hacked, with a scam landing page appearing whenever someone tried to access it. They had no maintenance plan in place (which would have avoided the issue) and they were not given any log in information or admin access to their own website, which made it harder to sort out. This is why maintenance is so important!

Beware of cheap website design services

This is true of any form of art, be that design, copywriting or illustration. All these things take so much skill and time to deliver to a high standard. If you are getting this service for a price that seems too good to be true, we guarantee you will end up paying more in the long run. For example, a large amount of phishing attacks come from from compromised websites that were built using dodgy themes and elements with malicious code. Don’t put your customers’ data at risk for the sake of a cheap website.

Read the fine print

Some of the cheaper website design options may allow you to pay over a fixed period of time. Find out how long the contract will be, what the total cost will be, what that contract includes (such as domain, hosting or maintenance for security updates), and if you will be charged a cancellation fee if you try to end the contract early. If you do end it, what happens to the website?

Check if your website is part of a ‘shared hosting’ agreement

Shared website hosting is a type of web hosting where multiple websites are hosted on a single server. Sometimes shared hosting might be suitable for beginners, but it’s not a good solution for a business website. It can lead to slow loading times, reduced responsiveness, frequent downtime, and a massive security issue - if one website on the server is compromised, there's a risk of the attack spreading to other sites.

Check if you will have full access

You'd be shocked how many times someone has told us they have no control over the content of their website. Often, they will purchase a website from an agency or web design company, which will then charge the client every time a change needs to be made. We get that sometimes restricted access is required for better piece of mind, in case you have someone who is a bit of a ‘liability’ when it comes to technology! But at the end of the day, it’s your website and you should be able to get access and control content to some extent.

Kirsty Nelms, Director of Peacock Digital Marketing Digital marketing agency Staffordshire

Is Peacock Digital Marketing the right web design agency for your business?

We work with owner-managed businesses who generally have between 5 to 30 staff, and want to take their marketing to the next level. We also work with Staffordshire start-up businesses who have a starting budget of at least £1,500 for a small, professional company website.

You don’t have to be based in Staffordshire to use our web design services, but if you would like to have the option of meeting face-to-face now and again, it would help if you were within the county.

Kirsty Nelms, director of Peacock Digital Marketing, at the computer

Web design Staffordshire

Conclusion

If you fancy taking your website to the next level with an award-winning digital marketing agency, book a complimentary introduction on 01782 228068 or contact us here.

FAQs

UI design focuses on the visual elements and layouts that users interact with, including buttons, forms, and navigation menus. UX design encompasses the entire user journey, ensuring that interactions are seamless, intuitive, and meet user needs. Find more information here.

The cost of website design varies widely depending on factors such as features, e-commerce integration, customisation, number of pages, whether SEO copywriting is included, and the expertise of the website designer or design agency. A smaller business website might set you back anything from £1,000 up depending upon the amount of content. A larger business website would require thousands of pounds of investment. When getting a quote, always be sure to ask about website hosting and maintenance costs too.

Branding in website design involves incorporating a consistent visual identity, including logos, colour schemes, and fonts, that reflect the essence and values of a business. It helps create a cohesive and recognisable brand presence online. If you are considering working with Peacock Digital Marketing and you don’t have branding in place, this would be the first conversation. It would be very difficult to design a professional business website without knowing what that business should look like.

Do you have someone available at your company who could be a main point of contact for the website designer or agency? How fast can they get information together? Do you already have your site map and content written for each page of your website? These are all factors which can effect the time it takes to design a website. Simple websites can be designed in a few weeks, while more complex projects might take several months.

Web design involves the visual and user experience aspects of a website, such as layout, colours, typography, graphics and user journey. Web development focuses on the technical implementation of the design, including coding, scripting, and server-side functionalities. You will often find that many website developers are not website designers, and many website designers might not be versed in different kinds of coding and other aspects of development.  

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