Repurposing content: make your videos & blogs into other digital content

Today we’re going to look at a few ways you can repurpose content to make your videos and blogs go further.

Today we’re going to look at repurposing content to make your videos and blogs go further. If you’ve been stepping up your marketing game, you may have started to explore content creation in the form of blog articles and videos. Time is particularly precious for SMEs, so you want to make sure you can get the most out of your content.  

Repurposing video content

  • Cut a longer video, say a case study, into shorter 15-second clips for social media. Use the clips to highlight key points or quotes from the video. You can easily use a tool like Adobe Premier Rush for this. 
  • Use social media posts to link back to the blog and let followers know you have some wisdom to impart! For help with regular social media marketing, speak to Peacock Digital Marketing.
  • Use AI transcription tools like Otter.ai to convert the audio from your video into text, then edit and refine it to create a blog article that can be published on your website or LinkedIn.
  • If the audio quality is really good, you might consider extracting it from the video to create some podcast episodes. 
  • Take key statistics, quotes, or data from the video and turn them into visually appealing infographics or graphics.
  • If you have a few videos around the same subject, consider converting them into a professional e-book and using it as a lead magnet in exchange for email sign-ups or as a value-added asset for your audience. Get in touch with Peacock Digital Marketing for help researching, writing and designing your e-book.

Repurposing blog content

  • Identify key information, statistics, or steps from your blog post that can be visually represented and create infographics based on this.
  • Turn it into a PowerPoint presentation and use the branded slides to highlight key points, educate and entertain as well as raise brand awareness. You can upload slides right to LinkedIn.
  • Summarise the main points of your blog post in a section of your email newsletter. Include a compelling call-to-action and links to the full blog post, encouraging your subscribers to delve deeper.
  • Use quotes and testimonials from your blog to create graphics for your social media content to drive traffic back to your website.
  • Use a simple video tool like Canva to create a short social media video which summarises the key points of your blog in a way that gets more engagement. This format is especially effective for tutorials, reviews, or storytelling.

Not sure what to create a video or a blog about in the first place?

Write down a list of the top 20 questions your customers ask all the time and why not create some content around those? You can even use a free tool like https://answerthepublic.com/ to pop in a topic and see what questions people are typing into search engines about it.

If you found this article helpful, you might be interested in learning how to develop a quick, impactful way to explain what you do, how you do it, and why it matters. Book a Marketing Power Hour with Peacock Digital Marketing for just £95 + VAT and your business will be strutting its stuff in no time! Email hello@peacockdigitalmarketing.co.uk.

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Kirsty Nelms

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