SEO copywriting services

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The best way to sell your products is to build trust with your customers, and our SEO copywriting services help you do just that! 

Most businesses won’t really think about what problems their website can help them to solve. These sites are seldom updated, and when they are, there is often little thought about whether the content conveys the brand’s message in a way that truly resonates with the audience. If this sounds familiar, you need our SEO copywriting services.

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Here you can find some introductory information about our SEO (Search Engine Optimisation) copywriting services. If you read this page and you still have questions, we would love to hear them! Please contact us with any queries that you think would benefit other business owners when reading this page.

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Why is copywriting important for SEO?

At the heart of every successful SEO strategy lies compelling copywriting, which provides the information your customers need to know so they can make an informed buying decision. Researching and writing content that is not only engaging to readers but also appeases the algorithms used by search engines is a true art form.

By creating informative, user-focused content, you are providing prospects with a better overall user experience, which in turn leads to more time spent on your website, increased trust, and familiarity and higher chances of conversion.

You may have heard of ‘black hat SEO’, which includes poor practices such as keyword stuffing and using dodgy link networks. Cramming a webpage with as many keywords as possible in a way that doesn’t read like a normal person would write not only looks unprofessional, but it can actually negatively affect your website’s SEO.

On the other hand, quality copywriting can naturally weave relevant keywords into articles, as well as spark emotions and educate prospects. Which would you rather share with your social media followers: a useless blog post full of the same keywords or a guide which answers many of your questions about a topic?

Ultimately, the goal of good SEO copywriting is to establish your brand as an authoritative voice in your industry by providing insightful content. The more high-ranking websites which share your content, the more this signals to search engines that your content must be pretty legit, helping to increase your backlink profile – another SEO factor.

How to spot when you need SEO copywriting services

Firstly, I’d like to emphasise that all SEO copywriting services are a form of long-term marketing strategy. Without a full understanding of SEO (and let’s face it, there’s also a lot of misinformation out there), it can be easy to think that it’s a silver bullet that will deliver instant results. It’s not. Just as building a relationship with someone takes time and effort, so does an effective SEO copywriting strategy. With that said, we’ve put together several signs to look out for within your own business that will help you to determine if it’s time to invest in SEO copywriting services.

Stagnant search rankings: If you’ve noticed that your website’s search engine rankings have hit a plateau or even experienced a decline, it’s a strong sign that you might need to try a different content strategy. It might even be the keywords you’ve been trying to rank for are not the best ones for your business.

Lack of organic traffic: It takes time to build organic traffic, so many new websites experience this issue. If your website is struggling to attract and retain organic traffic, it might be a sign that your content isn’t resonating with your audience or perhaps does not contain the right search queries. SEO copywriting can not only inject some personality into your content, but can also make it more discoverable and engaging for users and search engines.

Low conversion rates: If you run an e-commerce store, a conversion is likely to be a sale. If you have a B2B website, then it’s likely a conversion would be someone filling in the form on your website, or tapping the phone number or email address. If you’re tracking conversions correctly in the first place, that’s awesome! If your conversion rates fall short of expectations, which hopefully you’ve based on research and data, then it might be due to a lack of compelling Calls To Action (CTAs), guiding visitors towards the desired outcomes.

Keyword confusion: If you find yourself struggling with knowing what keywords to use or awkward keyword placement for the sake of getting them into copy: stop! Back away from the keyboard. Take a breath, it’s okay, it’s not your job to write expertly-crafted content. By utilising the SEO copywriting services of a professional, you will save yourself a lot of time, money and frustration.

Competitor dominance: Are your competitors consistently outshining you not only in search results but in terms of quality content? Do they always seem to have a new blog article which is getting a lot of engagement on social media? There’s nothing wrong with having competition, but it’s likely that you’ll need to work harder to position your company as a distinct, valuable authority in your sector.

New website launch: When launching a new website or redesigning an existing one, SEO copywriting becomes essential. Crafting fresh, optimised, genuinely useful content from the ground up ensures that your website is primed for search engine visibility and user engagement right from the start.

Time constraints and expertise gap: Running a business? You’ve got enough on your plate. So many business owners apologetically explain how they have been trying to do all their marketing, including copywriting, themselves. We get it. Marketing is yet another thing you need to invest in to ensure it’s done right, and if you’re a relatively young business, you might have a limited budget. How much is an hour of your time worth as the business owner? How many hours are you spending trying to manage your own marketing? Multiply those numbers. If the result makes you feel like you need a lie down, get in touch!

What are the benefits of professional SEO copywriting services over someone in your team?

Sally has written most of your company’s literature; it’s not really her job but she seems to enjoy doing it and it’s got you to where your company is now. However, you’ve noticed a few of the signs that it might be time to up your copywriting game, and quite frankly Sally seems a bit stressed with this additional workload! Let’s allow Sally to get back to whatever will benefit your company the most and consider why you would be better off working with a professional.

A professional copywriter has expertise in the craft

While not all copywriters offer SEO copywriting services, the ones who do will be well-versed in the nuances of SEO, keyword integration, and compelling content creation. If they are anything like Peacock Digital Marketing, they will also have spent a lot of time reading about the latest SEO trends and issues which affect the industry, such as accessibility. While I’m sure Sally is clued up about her domain, it’s highly unlikely she’s going to have the same in-depth knowledge and passion for SEO copywriting!

Professional services offer scalability

You might find that you are struggling to keep up with the competition, so you decide that more content is the answer. It might be. It might also be a pointless waste of time if the quality of the content you are producing isn’t great. Whether you require a few pieces or a comprehensive content strategy, an external copywriter can adapt to meet your changing demands.

Doing it right takes a lot of time

Time is our most valuable resource, especially when it comes to running a business. Outsourcing to professionals allows your team to focus on the responsibilities you hired them for in the first place. Juggling between existing tasks and SEO content creation might result in subpar content, project delays, and a lot of frustration all round!

Relying on internal staff won’t deliver a fresh perspective

External copywriters bring an objective viewpoint to your content strategy. Sometimes you need to step back from the masterpiece to see the whole picture. You just can’t do that when you’re working in the business. Our fresh perspective can uncover unique ideas that internal team members might overlook just by being immersed in the company's day-to-day operations. Based on client feedback, this is one of the things they value most!

It's likely to be more cost effective

You can pay for the services you need without the added expenses of hiring a new member of staff, additional staff overheads, employee benefits, training – not to mention software fees! It’s much more cost effective to work with an experienced SEO copywriter than to hire one internally.

Kirsty Nelms, Director of Peacock Digital Marketing Digital marketing agency Staffordshire

Is Peacock Digital Marketing the right SEO copywriting partner for your business?

We might not be the best fit if:

Benefits of working with us

Clients love having a qualified senior journalist and Certified Digital Marketing Expert (CDME) research and write their content. Here is some initial feedback from a copywriting client…

Our industry can be quite complex. I was pleasantly surprised to see that in just two weeks you have been able to create spot on content which presents the information in a way which is relevant and easy to understand. We really like the way you take the initiative to identify sources of content, and how you pick out key points and relate those back to our products and services.

And here’s feedback from the same client many months later…

I don’t have to provide an internal marketing person with ideas anymore, because Kirsty comes up with those ideas and writes good content, even though Kirsty is not a ‘techie’, which is great. We are now also being seen more on social media because businesses have commented on our increased and more professional and relevant content on social media channels.

Our SEO copywriting services

If you have a project and you would like help with something which is not on the list below, please get in touch and we’ll be happy to take a look at the brief.

Company literature copywriting

From a brochure which reflects your brand, to sales tools which highlight your knowledge and clearly outline the benefits of your products, we can write and design a range of assets.

SEO-friendly
website content

Having a fantastic-looking website is great, but if it's not getting seen, it might as well not be there. We'll write your page content with the right keywords to reach your target audience with information they actually want.

Blog writing

Deliver quality articles that answer your customers' questions before they even have to ask them. Share tips and information to help them make an informed buying decision and establish trust.

Press releases

Get expertly-written press releases from a qualified journalist. Grow your reputation and your SEO credibility by gaining coverage in top industry publications as well as the local and national press.

Social media posts

We offer regular social media content across a range of industries, from tech to healthcare. We research, write and design all the posts across multiple platforms. Clients can review each post before we schedule them.

SEO COPYWRITING SERVICES

Conclusion

If you fancy taking your website content to the next level with an award-winning digital marketing agency, book a complimentary introduction on 01782 228068 or contact us here.

FAQs

Nope, SEO copywriting involves crafting informative, genuinely useful content that resonates with your target audience and helps answer their questions. There’s also a lot of technical SEO that needs to be done to support the copywriting.

If your customers ask questions about your products or your industry as a whole, then SEO copywriting will help to grow your business. We have experience researching and working with a range of industries.

It’s not a quick win, and it can take months before you start seeing increased traffic, brand awareness and conversions. But when you do start seeing results, they will be more meaningful.

No, SEO copywriting is an ongoing process. Regularly updating and optimising your content, as you would do with any other form of marketing, is essential for sustained visibility.

Peacock Digital Marketing offers a range of copywriting services, from crafting organic social media content to re-writing your company brochure – if you need to communicate what you do effectively, we can help!

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